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Sizes – Fits any traditional watch or smart watch that has a lug width of 14mm 16mm 18mm 20mm 22mm or 24mm and will fit most wrists depending on watch geometry. Available in a full range of colours but remember to select the proper size. See instructions on the photo illustration to find width or each size.such as: Panerai, Omega, IWC, Longines, Fossil, Luminox,Hamilton, Breitling, etc Premium Grade Rubber – You will notice a huge difference between FKM rubber and other rubber materials. When you wear this strap, you can feel the quality and comfort. This wristband is perfect for work, sports (including water sports) and everyday use. Quick Release Spring Bar - The FKM Rubber Strap comes with a quick release spring bar that allows you to change straps with ease and ensure a secure fit. No worries of it falling off. Soft and skin-friendly - Made from skin-friendly rubber with smooth finishing for comfortable day to day wear but also incredibly tough, durable, sweat and waterproof. Strong Buckle – The band comes with a stainless-steel brushed finish buckle and logo. Its strength matches the overall high quality of the band.

Sizes – Fits any traditional watch or smart watch that has a lug width of 19mm 20mm 21mm 22mm or 24mm and will fit most wrists depending on watch geometry. Available in a full range of colours but remember to select the proper size. See instructions on the photo illustration to find width or each size.such as: Panerai, Omega, IWC, Longines, Fossil, Luminox,Hamilton, Breitling, etc Premium Grade Rubber – You will notice a huge difference between FKM rubber and other rubber materials. When you wear this strap, you can feel the quality and comfort. This wristband is perfect for work, sports (including water sports) and everyday use. Quick Release Spring Bar - The FKM Rubber Strap comes with a quick release spring bar that allows you to change straps with ease and ensure a secure fit. No worries of it falling off. Soft and skin-friendly - Made from skin-friendly rubber with smooth finishing for comfortable day to day wear but also incredibly tough, durable, sweat and waterproof. Strong Buckle – The band comes with a stainless-steel brushed finish buckle and logo. Its strength matches the overall high quality of the band.

Sizes – Fits any traditional watch or smart watch that has a lug width of 19mm 20mm 21mm 22mm or 24mm and will fit most wrists depending on watch geometry. Available in a full range of colours but remember to select the proper size. See instructions on the photo illustration to find width or each size.such as: Panerai, Omega, IWC, Longines, Fossil, Luminox,Hamilton, Breitling, etc Premium Grade Rubber – You will notice a huge difference between FKM rubber and other rubber materials. When you wear this strap, you can feel the quality and comfort. This wristband is perfect for work, sports (including water sports) and everyday use. Quick Release Spring Bar - The FKM Rubber Strap comes with a quick release spring bar that allows you to change straps with ease and ensure a secure fit. No worries of it falling off. Soft and skin-friendly - Made from skin-friendly rubber with smooth finishing for comfortable day to day wear but also incredibly tough, durable, sweat and waterproof. Strong Buckle – The band comes with a stainless-steel brushed finish buckle and logo. Its strength matches the overall high quality of the band.

Sizes – Fits any traditional watch or smart watch that has a lug width of 19mm 20mm 21mm 22mm or 24mm and will fit most wrists depending on watch geometry. Available in a full range of colours but remember to select the proper size. See instructions on the photo illustration to find width or each size.such as: Panerai, Omega, IWC, Longines, Fossil, Luminox,Hamilton, Breitling, etc Premium Grade Rubber – You will notice a huge difference between FKM rubber and other rubber materials. When you wear this strap, you can feel the quality and comfort. This wristband is perfect for work, sports (including water sports) and everyday use. Quick Release Spring Bar - The FKM Rubber Strap comes with a quick release spring bar that allows you to change straps with ease and ensure a secure fit. No worries of it falling off. Soft and skin-friendly - Made from skin-friendly rubber with smooth finishing for comfortable day to day wear but also incredibly tough, durable, sweat and waterproof. Strong Buckle – The band comes with a stainless-steel brushed finish buckle and logo. Its strength matches the overall high quality of the band.

Sizes – Fits any traditional watch or smart watch that has a lug width of 19mm 20mm 21mm 22mm or 24mm and will fit most wrists depending on watch geometry. Available in a full range of colours but remember to select the proper size. See instructions on the photo illustration to find width or each size.such as: Panerai, Omega, IWC, Longines, Fossil, Luminox,Hamilton, Breitling, etc Premium Grade Rubber – You will notice a huge difference between FKM rubber and other rubber materials. When you wear this strap, you can feel the quality and comfort. This wristband is perfect for work, sports (including water sports) and everyday use. Quick Release Spring Bar - The FKM Rubber Strap comes with a quick release spring bar that allows you to change straps with ease and ensure a secure fit. No worries of it falling off. Soft and skin-friendly - Made from skin-friendly rubber with smooth finishing for comfortable day to day wear but also incredibly tough, durable, sweat and waterproof. Strong Buckle – The band comes with a stainless-steel brushed finish buckle and logo. Its strength matches the overall high quality of the band.

Sizes – Fits any traditional watch or smart watch that has a lug width of 19mm 20mm 21mm 22mm or 24mm and will fit most wrists depending on watch geometry. Available in a full range of colours but remember to select the proper size. See instructions on the photo illustration to find width or each size.such as: Panerai, Omega, IWC, Longines, Fossil, Luminox,Hamilton, Breitling, etc Premium Grade Rubber – You will notice a huge difference between FKM rubber and other rubber materials. When you wear this strap, you can feel the quality and comfort. This wristband is perfect for work, sports (including water sports) and everyday use. Quick Release Spring Bar - The FKM Rubber Strap comes with a quick release spring bar that allows you to change straps with ease and ensure a secure fit. No worries of it falling off. Soft and skin-friendly - Made from skin-friendly rubber with smooth finishing for comfortable day to day wear but also incredibly tough, durable, sweat and waterproof. Strong Buckle – The band comes with a stainless-steel brushed finish buckle and logo. Its strength matches the overall high quality of the band.

Sizes – Fits any traditional watch or smart watch that has a lug width of 19mm 20mm 21mm 22mm or 24mm and will fit most wrists depending on watch geometry. Available in a full range of colours but remember to select the proper size. See instructions on the photo illustration to find width or each size.such as: Panerai, Omega, IWC, Longines, Fossil, Luminox,Hamilton, Breitling, etc Premium Grade Rubber – You will notice a huge difference between FKM rubber and other rubber materials. When you wear this strap, you can feel the quality and comfort. This wristband is perfect for work, sports (including water sports) and everyday use. Quick Release Spring Bar - The FKM Rubber Strap comes with a quick release spring bar that allows you to change straps with ease and ensure a secure fit. No worries of it falling off. Soft and skin-friendly - Made from skin-friendly rubber with smooth finishing for comfortable day to day wear but also incredibly tough, durable, sweat and waterproof. Strong Buckle – The band comes with a stainless-steel brushed finish buckle and logo. Its strength matches the overall high quality of the band.

Sizes – Fits any traditional watch or smart watch that has a lug width of 19mm 20mm 21mm 22mm or 24mm and will fit most wrists depending on watch geometry. Available in a full range of colours but remember to select the proper size. See instructions on the photo illustration to find width or each size.such as: Panerai, Omega, IWC, Longines, Fossil, Luminox,Hamilton, Breitling, etc Premium Grade Rubber – You will notice a huge difference between FKM rubber and other rubber materials. When you wear this strap, you can feel the quality and comfort. This wristband is perfect for work, sports (including water sports) and everyday use. Quick Release Spring Bar - The FKM Rubber Strap comes with a quick release spring bar that allows you to change straps with ease and ensure a secure fit. No worries of it falling off. Soft and skin-friendly - Made from skin-friendly rubber with smooth finishing for comfortable day to day wear but also incredibly tough, durable, sweat and waterproof. Strong Buckle – The band comes with a stainless-steel brushed finish buckle and logo. Its strength matches the overall high quality of the band.

Sizes – Fits any traditional watch or smart watch that has a lug width of 19mm 20mm 21mm 22mm or 24mm and will fit most wrists depending on watch geometry. Available in a full range of colours but remember to select the proper size. See instructions on the photo illustration to find width or each size.such as: Panerai, Omega, IWC, Longines, Fossil, Luminox,Hamilton, Breitling, etc Premium Grade Rubber – You will notice a huge difference between FKM rubber and other rubber materials. When you wear this strap, you can feel the quality and comfort. This wristband is perfect for work, sports (including water sports) and everyday use. Quick Release Spring Bar - The FKM Rubber Strap comes with a quick release spring bar that allows you to change straps with ease and ensure a secure fit. No worries of it falling off. Soft and skin-friendly - Made from skin-friendly rubber with smooth finishing for comfortable day to day wear but also incredibly tough, durable, sweat and waterproof. Strong Buckle – The band comes with a stainless-steel brushed finish buckle and logo. Its strength matches the overall high quality of the band.

Eine Werbekampagne effizient zu gestalten ist keine einfache Aufgabe für Unternehmen. Für was sollen Konzerne die hohen Werbeinvestitionen aufbringen, um die Konsumentenzielgruppen mit ihren beworbenen Markenprodukten möglichst erfolgreich erreichen zu können? Eine Option stellt die Investition in die Marke des Unternehmens dar. Eine Statistik des Statistik-Onlineportals "Statista" aus dem Jahr 2009 verdeutlicht die enormen Beträge, die deutsche Unternehmen in ihre Marken investieren. So erreichen die drei Unternehmen mit den höchsten Markenwerten Zahlenwerte von ca. 17 Millionen Euro im Jahr 2009. Generell erreichen die ersten sieben Unternehmen allesamt Markenwerte im zweistelligen Millionenbereich. Unternehmen können sich über den Aufbau einer starken Marke von anderen Wettbewerbern abgrenzen. Dies gelingt vor allem über einen verkörperten emotionalen Zusatznutzen, der sich in einer aussagekräftigen Markenpersönlichkeit ausdrückt. Eine Möglichkeit um Markenpersönlichkeiten zu bilden bzw. zu beeinflussen stellen Testimonials dar. Die vorliegende Untersuchung beschränkt sich auf prominente Testimonials als direkte Treiber der Markenpersönlichkeit. Prominente können beispielsweise die Produktbeurteilung und das Image eines Unternehmens positiv beeinflussen. Wie gut eignen sich Prominente als Testimonials, um Markenpersönlichkeiten zu bilden? Können durch den Einsatz von Prominenten Werbewirkungserfolge beim Rezipienten erzielt werden und falls ja, von welchen Faktoren hängt dies ab. Lawrence, Dubelaar und Kamakura beweisen in einer 2007 durchgeführten Studie, dass sich die Persönlichkeiten von Prominenten auf das Image des Produkts übertragen. Eine Breitling Uhr wird mit wechselndem prominenten Testimonial (Bruce Willis und Orlando Bloom) auch dementsprechend anders bewertet. Des Weiteren untersuchen Lee und Thorson in einer 2008 durchgeführten Studie den Zusammenhang zwischen der Passung von Produkt und prominenter Person. Sie gelangen zu dem Ergebnis, dass das Fitting zwischen diesen zwei Faktoren nicht als dichotomes Konzept betrachtet werden sollte, sondern als ein Kontinuum mit graduellen Abstufungen. So könnten beispielsweise kleinere Abweichungen der Passung auch zu mehr Aufmerksamkeit und Interesse gegenüber dem Produkt führen. Zumindest sei dies bei Low-Involvement-Produkten eher der Fall. Diese Untersuchung soll dazu beitragen, mit einer eigens durchgeführten Studie zu neuen Erkenntnissen auf dem Gebiet der Testimonialforschung zu gelangen.

Eine Werbekampagne effizient zu gestalten ist keine einfache Aufgabe für Unternehmen. Für was sollen Konzerne die hohen Werbeinvestitionen aufbringen, um die Konsumentenzielgruppen mit ihren beworbenen Markenprodukten möglichst erfolgreich erreichen zu können? Eine Option stellt die Investition in die Marke des Unternehmens dar. Eine Statistik des Statistik-Onlineportals "Statista" aus dem Jahr 2009 verdeutlicht die enormen Beträge, die deutsche Unternehmen in ihre Marken investieren. So erreichen die drei Unternehmen mit den höchsten Markenwerten Zahlenwerte von ca. 17 Millionen Euro im Jahr 2009. Generell erreichen die ersten sieben Unternehmen allesamt Markenwerte im zweistelligen Millionenbereich. Unternehmen können sich über den Aufbau einer starken Marke von anderen Wettbewerbern abgrenzen. Dies gelingt vor allem über einen verkörperten emotionalen Zusatznutzen, der sich in einer aussagekräftigen Markenpersönlichkeit ausdrückt. Eine Möglichkeit um Markenpersönlichkeiten zu bilden bzw. zu beeinflussen stellen Testimonials dar. Die vorliegende Untersuchung beschränkt sich auf prominente Testimonials als direkte Treiber der Markenpersönlichkeit. Prominente können beispielsweise die Produktbeurteilung und das Image eines Unternehmens positiv beeinflussen. Wie gut eignen sich Prominente als Testimonials, um Markenpersönlichkeiten zu bilden? Können durch den Einsatz von Prominenten Werbewirkungserfolge beim Rezipienten erzielt werden und falls ja, von welchen Faktoren hängt dies ab. Lawrence, Dubelaar und Kamakura beweisen in einer 2007 durchgeführten Studie, dass sich die Persönlichkeiten von Prominenten auf das Image des Produkts übertragen. Eine Breitling Uhr wird mit wechselndem prominenten Testimonial (Bruce Willis und Orlando Bloom) auch dementsprechend anders bewertet. Des Weiteren untersuchen Lee und Thorson in einer 2008 durchgeführten Studie den Zusammenhang zwischen der Passung von Produkt und prominenter Person. Sie gelangen zu dem Ergebnis, dass das Fitting zwischen diesen zwei Faktoren nicht als dichotomes Konzept betrachtet werden sollte, sondern als ein Kontinuum mit graduellen Abstufungen. So könnten beispielsweise kleinere Abweichungen der Passung auch zu mehr Aufmerksamkeit und Interesse gegenüber dem Produkt führen. Zumindest sei dies bei Low-Involvement-Produkten eher der Fall. Diese Untersuchung soll dazu beitragen, mit einer eigens durchgeführten Studie zu neuen Erkenntnissen auf dem Gebiet der Testimonialforschung zu gelangen.