Diverse Platform Revolution: Wie vernetzte Märkte die Wirtschaft verändern

Umfassende Analyse von Plattformtechnologien in Mehrseitigen MärktenUntersuchung der Wechselwirkungen zwischen Produzenten und KonsumentenStrategien zur Optimierung von Netzwerk-MärktenEinblicke in die Transformation der Wirtschaft durch PlattformenFallstudien und Beispiele erfolgreicher PlattformenRelevanz für Unternehmen und Verbraucher in der digitalen Wirtschaft
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Platform Revolution: How Networked Markets Are Transforming the Economy?and How to Make Them Work for You 0393354350
Platform Revolution: How Networked Markets Are Transforming the Economy?and How to Make Them Work for You
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Norton & Company Platform Revolution A1042213535
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. When a company like Uber connects drivers with passengers, everybody wins - except traditional taxi companies which are scrambling to survive. Assumptions about operations, finance, strategy and innovation all change. Platform Revolution explores the what, how and why of this revolution and provides the first owners manual for creating a platform marketplace. Revealing the strategies behind some of todays rising platforms, the authors explain how entrepreneurs - and traditional companies - can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.
prodImage
16,99
16,99
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Versand: frei!
Norton & Company Platform Revolution A1042213535
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. When a company like Uber connects drivers with passengers, everybody wins - except traditional taxi companies which are scrambling to survive. Assumptions about operations, finance, strategy and innovation all change. Platform Revolution explores the what, how and why of this revolution and provides the first owners manual for creating a platform marketplace. Revealing the strategies behind some of todays rising platforms, the authors explain how entrepreneurs - and traditional companies - can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.
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18,39
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Versand: frei!
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prodImage
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prodImage
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