Diverse Transformed Operating Model Silicon Valley

Transformed: Moving to the Product Operating Model (Silicon Valley Product Group)

PRAISE FOR TRANSFORMED "TRANSFORMED should be in the hands of every organizational leader evolving their organization in this post-pandemic world. Marty has captured all the impactful aspects of the product operating model and I can wholeheartedly attest based on my own personal journey in both retail and healthcare, this is a key reference guide moving forward." -PRAT VEMANA, Chief Digital and Product Officer, Target "Marty has been helping set the standard in Product for years with INSPIRED, EMPOWERED, and his work at SVPG. With TRANSFORMED, Marty offers a powerful guide to help companies master the product concepts, overcome the inevitable obstacles of a transformation, and learn from real-world examples of product transformations. This book should be a trusted resource for any company trying to transition to the product model." -TYLER TUITE, Chief Product Officer, Carmax "SVPG understands what most executives don't. In order to achieve organizational transformation, you must experience a personal transformation. This book will show you how to do both." -BRENDAN WOVCHKO, Chief Technology Officer, Ramsey Solutions "SVPG has already taught us how the product model empowers all companies to better serve their customers. TRANSFORMED now teaches us how to unlock that power in any company despite its industry, product type or past management approach. With this book, we now all have the roadmap needed to transform our businesses into product powerhouses." -MICHAEL NEWTON, CEO, Qorium; former VP of Product at Nike "If you're looking to understand the importance of a product-first approach to business, this book is a must-read. TRANSFORMED is an inspirational guide through the product model that speaks directly to the non-product executive." -MATT BROWN, Chief Financial Officer, Altair Engineering, Inc. "In an era where technology is the heartbeat of most successful businesses, TRANSFORMED stands out as the essential guide for any company navigating the transition to the product operating model. Marty masterfully demystifies the journey, blending hard-won insights with compelling case studies, making it not only a roadmap for transformation but also an inspiration. Having witnessed countless organizations grapple with this very shift, I can confidently say this book is the beacon they've been waiting for. A must-read for anyone serious about harnessing the power of technology to propel their business forward." -MIKE FISHER, Former CTO at Etsy

PRAISE FOR TRANSFORMED "TRANSFORMED should be in the hands of every organizational leader evolving their organization in this post-pandemic world. Marty has captured all the impactful aspects of the product operating model and I can wholeheartedly attest based on my own personal journey in both retail and healthcare, this is a key reference guide moving forward." -PRAT VEMANA, Chief Digital and Product Officer, Target "Marty has been helping set the standard in Product for years with INSPIRED, EMPOWERED, and his work at SVPG. With TRANSFORMED, Marty offers a powerful guide to help companies master the product concepts, overcome the inevitable obstacles of a transformation, and learn from real-world examples of product transformations. This book should be a trusted resource for any company trying to transition to the product model." -TYLER TUITE, Chief Product Officer, Carmax "SVPG understands what most executives don't. In order to achieve organizational transformation, you must experience a personal transformation. This book will show you how to do both." -BRENDAN WOVCHKO, Chief Technology Officer, Ramsey Solutions "SVPG has already taught us how the product model empowers all companies to better serve their customers. TRANSFORMED now teaches us how to unlock that power in any company despite its industry, product type or past management approach. With this book, we now all have the roadmap needed to transform our businesses into product powerhouses." -MICHAEL NEWTON, CEO, Qorium; former VP of Product at Nike "If you're looking to understand the importance of a product-first approach to business, this book is a must-read. TRANSFORMED is an inspirational guide through the product model that speaks directly to the non-product executive." -MATT BROWN, Chief Financial Officer, Altair Engineering, Inc. "In an era where technology is the heartbeat of most successful businesses, TRANSFORMED stands out as the essential guide for any company navigating the transition to the product operating model. Marty masterfully demystifies the journey, blending hard-won insights with compelling case studies, making it not only a roadmap for transformation but also an inspiration. Having witnessed countless organizations grapple with this very shift, I can confidently say this book is the beacon they've been waiting for. A must-read for anyone serious about harnessing the power of technology to propel their business forward." -MIKE FISHER, Former CTO at Etsy

Lob für Transformed "Transformed sollte in den Händen jedes organisatorischen Führers liegen, der seine Organisation in dieser post-pandemischen Welt weiterentwickelt. Marty hat alle wirkungsvollen Aspekte des Produktbetriebsmodells erfasst, und ich kann aus eigener Erfahrung im Einzelhandel und im Gesundheitswesen voll und ganz bestätigen, dass dies ein wichtiger Referenzleitfaden für die Zukunft ist." --Prat Vemana, Chief Digital and Product Officer, Target "Marty hat über Jahre hinweg mit Inspired, Empowered und seiner Arbeit bei SVPG den Standard im Produktbereich gesetzt. Mit Transformed bietet Marty einen kraftvollen Leitfaden, der Unternehmen hilft, die Produktkonzepte zu meistern, die unvermeidlichen Hindernisse einer Transformation zu überwinden und aus realen Beispielen von Produkttransformationen zu lernen. Dieses Buch sollte eine vertrauenswürdige Ressource für jedes Unternehmen sein, das zum Produktmodell übergehen möchte." --Tyler Tuite, Chief Product Officer, Carmax "SVPG versteht, was die meisten Führungskräfte nicht tun. Um eine organisatorische Transformation zu erreichen, muss man eine persönliche Transformation durchleben. Dieses Buch zeigt Ihnen, wie Sie beides tun können." --Brendan Wovchko, Chief Technology Officer, Ramsey Solutions "SVPG hat uns bereits gelehrt, wie das Produktmodell allen Unternehmen hilft, ihre Kunden besser zu bedienen. Transformed lehrt uns nun, wie wir diese Kraft in jedem Unternehmen unabhängig von Branche, Produkttyp oder früherem Managementansatz freisetzen können. Mit diesem Buch haben wir jetzt alle die Roadmap, die notwendig ist, um unsere Unternehmen in Produktkraftwerke zu transformieren." --Michael Newton, CEO, Qorium; ehemaliger VP of Product bei Nike "Wenn Sie die Bedeutung eines produktorientierten Ansatzes für das Geschäft verstehen möchten, ist dieses Buch ein Muss. Transformed ist ein inspirierender Leitfaden durch das Produktmodell, der direkt an den nicht-produktorientierten Führungskräften spricht." --Matt Brown, Chief Financial Officer, Altair Engineering, Inc. "In einer Ära, in der Technologie das Herzstück der meisten erfolgreichen Unternehmen ist, hebt sich Transformed als der wesentliche Leitfaden für jedes Unternehmen hervor.".